Beauty that works betterBeauty that works better

Return your empties and get rewarded.
Naturally Effective. Radically Sustainable.
Return your empties and get rewarded.
Naturally Effective. Radically Sustainable.

Abyssinian OilAbyssinian Oil

Hydra Boost is back.Hydra Boost is back.

With Bakuchiol, natural retinol alternative to helps smooth fine lines and boost radiance.With Bakuchiol, natural retinol alternative to helps smooth fine lines and boost radiance.

Seahorse Plankton+Seahorse Plankton+

Pro-Collagen SkincarePro-Collagen Skincare

Powered by marine micro-algae, proven to help reduce fine lines and wrinkles.Powered by marine micro-algae, proven to help reduce fine lines and wrinkles.

Check out our 7,742 reviews

Better Beauty, By Design

Natural skincare that works beautifully, with packaging designed to be returned and reused, not thrown away. Because better beauty cares for your skin without creating unnecessary waste.

Shop Bestsellers

From collagen boosting to intense hydration, discover what everyone's loving right now.

Shop Bestsellers
Seahorse Plankton+ Really Radiant Moisturiser 60ml
Beauty Kitchen Seahorse Plankton+

Seahorse Plankton+ Really Radiant Moisturiser 60ml

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£24.50

Pure Source Collagen Serum 30ML
Pure Source Collagen

Pure Source Collagen Serum 30ML

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£70.00

Abyssinian Oil Night Halo Potent Sleep Mask 60ml
Beauty Kitchen Abyssinian Oil

Abyssinian Oil Night Halo Potent Sleep Mask 60ml

(77)
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£20.00

Seahorse Plankton+ Day & Night Kit
Beauty Kitchen Seahorse Plankton+

Seahorse Plankton+ Day & Night Kit

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£49.00 £46.55
Pure Organic Aloe Vera Gel 200ml
Beauty Kitchen

Pure Organic Aloe Vera Gel 200ml

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£10.00

Seahorse Plankton+ Day Time Routine Bundle
Beauty Kitchen Seahorse Plankton+

Seahorse Plankton+ Day Time Routine Bundle

(139)
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Organic Vegan Body Kit- Rosemary & Eucalyptus
Beauty Kitchen Gift

Organic Vegan Body Kit- Rosemary & Eucalyptus

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£46.50 £39.50
SHP+ Bright Night Intensive Cream 60ml
Beauty Kitchen Seahorse Plankton+

SHP+ Bright Night Intensive Cream 60ml

(38)
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£24.50

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What Our Customers Say

Real reviews from real customers who love their skin.

Heavenly moisturiser!

I've been using this moisturiser for a few years now and I wouldn't buy anything else. Love the feel of my skin after application, the smell is heavenly.

Sarah S
Reviewing Seahorse Plankton+ Really Radiant Moist...

Recommend this product to all ages

It made my skin feel soft and more of an even skin tone. It has reduced fine lines around my mouth and eyes and also the puffiness around my eyes. It gave me a glow I haven’t seen in years

Rachael W
Reviewing Pure Source Collagen Serum 30ML

Visible difference in weeks

Love this product. Noticed an improvement to fine lines, skin tone and overall easy to build into my daily routine.

Tejal H
Reviewing Pure Source Collagen Serum 30ML

I love this day and night cream duo!

I use it every single day! My skin has never felt and looked more amazing and glowy!

Naomi T
Reviewing Seahorse Plankton+ Day & Night Kit

My skin soaked up the cream in a flash

I found this cream by accident and thought it was ok to try for the price. And wow! I have problematic skin: sometimes oily, dry, scaly, redness. My skin soaked up the cream in a flash and the effect is nourished, soft-focused and glowing skin! Thanks to the maker.

Ann
Reviewing NEW Abyssinian Oil Hydra Boost Day Crea...

Feel-good skincare

Amazing quality products and love that the packaging gets reused. Makes me feel good about my skincare choices.

Sejal K
Reviewing Abyssinian Oil Night Halo Potent Sleep ...

This is my absolute favourite skincare product

Although it feels quite oily when applied (nicely rich but you wonder if it will slide off) it sinks into the skin beautifully and is literally the only product I’ve come across where I can see a difference in my skin. It’s soothing and smells amazing and I couldn’t do without it.

Lucy O
Reviewing Abyssinian Oil Night Halo Potent Sleep ...

In love

I have had this cream for almost a week and I’m so in love with it — the texture is amazing.

Olly
Reviewing SHP+ High Def Facial Oil 30ml

Sustainable Beauty Guide

Transparent beauty tips, sustainable solutions, and stories that empower your routine.

Our Founder

Jo's Story

I love beauty products, but I was finding it hard to come by truly effective products that considered sustainable ingredients as well as packaging. So, after studying chemistry at university, I took matters into my own hands...

Jo ChidleyOur Founder

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