Pure Beauty

Beauty Kitchen uses only 100% pure essential oils and naturally derived ingredients and, if that isn't enough buzzwords, the brand has implemented a 'precycle' packaging system. Beauty Kitchen Jo Chidley told Pure Beauty: "While the big brands spend millions telling consumers that they are now 96% natural, we think that the ever increasing informed customer will be searching for products and brands that deliver a new level of sustainable beauty products and brands that are totally transparent'.

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