Why natural beauty?

 
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They say natural is best – but is it the same when it comes to beauty?

When you say “natural beauty” everyone has a different definition of what it means to them. For some, natural beauty means wearing no make-up, for others, it just means celebrating how they really look. It can mean a lot of different things, but for us, in our day to day, natural beauty is all about beauty products. Everything on this planet is naturally derived (otherwise how did it get here?) but it’s only natural if it goes through a maximum of one or two natural processes (like heating and cooling) to get to its useable ingredient form.

But why would anyone choose a natural beauty product?

Everything we used in beauty before the 1950s was natural, from Cleopatra’s honey and milk masks to drawing on eyebrows with burnt almonds (and here we were putting them in our smoothies). In the mid-20th century, natural beauty didn’t become ineffective, but the synthetic beauty industry was born. And with industry, comes profit, because you can’t put a patent on a natural ingredient.

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One of the most common misconceptions with natural beauty products is that, in comparison to synthetic products, they don’t really work. However, as the original skincare science, nature is a source of reference for even the most synthetic products out there. Choosing natural products means going right back to the source – and trust us, they work. For example, the microalgae we use in our Seahorse Plankton range is an active ingredient that when applied to the skin, demonstrates a 19.3% increase in collagen synthesis in just 24 hours. Abyssinian oil, used in our range of the same name, has a biological make up that mimics human sebum, to rapidly penetrate the outer layers of the epidermis and deeply nourish the skin. These products get results because us humans are closer to natural ingredients than we are to synthetic ones. We all know we are what we eat, and when you apply a beauty product, your skin is literally eating it – so it makes sense to feed it well.

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This is why natural products are much better for the environment too, because they’re not so far from the original source. Less chemicals and fewer processes mean a reduced carbon footprint and overall, a more eco-friendly product. Synthetic ingredients generally come from a finite resource (eg: petrochemicals) meaning that when they’re gone, they’re gone. The best thing about natural ingredients is that, if farmed responsibly, they’re able to be a lot more sustainable - you can keep growing natural ingredients. It’s all about giving back what we, as the beauty industry, take – which a lot easier to do with natural ingredients.

The great thing is, choosing a natural beauty product is  an easy way to start living more sustainably. If they work as well as, if not better than synthetic products and just so happen to be sustainable, then you’re making a positive contribution every time you put on a mask, or exfoliate your skin. And we couldn’t think of a better way to make a difference.

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Why is natural better from an everyday beauty routine perspective? Well, have you ever seen adverts for a 12 step beauty routine that absolutely won’t work unless you buy all 12 products? That doesn’t really happen with natural beauty because technically, you can use natural ingredients for anything. If you fancy using our Seahorse Plankton Cleanser as a moisturiser, go ahead! Forgot to bring your Abyssinian Oil Aroma Facial Concentrate with you? Use body oil instead! Natural beauty products are more sustainable, more adaptable and most of all, they work.